SEO and WEB 3.0 2018 | AI and Chat Bots Oh My
What the heck is a fricken WEB 3.0?
Their’s no official WIKI for WEB 3.0 at this time that I can find. The phrase “Web 2.0” was initiated back in 2003 by Dale Dougherty, Vice President at O’Reilly Media, which became wildly popular in 2004. If the next fundamental epoch happened in roughly the same time frame, we should have stepped into WEB 3.0 sometime in 2015. This is distinct from the origin of the web (WEB 1.0). That was a static info dump where the user read a website but rarely interacted with it.
If we further delve into the essence of epoch change between WEB 1.0 and WEB 2.0, we have our answer. WEB 3.0 is the next logical epoch. This changes both the way websites are created and more profoundly, how the user interacts with them.
I was checking one of the SERPS one day. I found one of my blogs and noticed I forgot to set the Meta data for site description.
The page description was my IBM Watson API Chat Bot’s introduction. After noting this. It gave me some clever ideas. The crawlers were indexing the site based on the IBM Watson Chat bot intro dialog. This means we as SEO specialists can rotate the keywords and outbound links for the SERP crawler bot s. Very simple to do in the IBM Watson API. So there’s that. Static meta descriptions of web sites are so WEB 2.0 now.
Lets take this a step further and just call our IBM Watson chat API to just write our entire website with dynamic posts on the fly. We could embed this in a “content” iframe and * BOOM * there’s completely dynamic(targeted) content to the end user. All delivered by the IBM Watson Conversation API. With the Deep Machine Learning, this is the current reality and the future moving forward. This is a new era for UX / UI.
Combine the Above IBM Watson API and a Virtual Avatar like the ones our friends at sitepal provide and * KAPOW * You have instant user engagement. Even if the avatars are kinda creepy looking. You can take any ones picture and animate it with the sitepal service. You can also animate 2d characters. I’ve had fun doing this and playing with the audio 🙂 This is an awesome WEB 3.0. This service is low cost. Easy point and click interface. Powerful UI / UX immersion for the end user. Check out our friends over at Sitepal.com
We need to step up our game as SEO’ers at this point. All the new WEB 3.0 services out there ( most are free or low cost ) provide us with many new SEO tools in this modern age of SEO AI and Chat Bots. My point is the WEB 3.0 IS ALL READY HERE! This is the future moving onward and upward into the Cloud.
Search Engine Optimization has never been more difficult yet rewarding in 2018. The WEB 3.0 gives us many more tools to utilize in the Internet Marketing niche. Since no precise definition of WEB 3.0 has been coined yet. We go on others presumptions of what WEB 3.0 is and isn’t at this point. Most agree that the WEB moving forward is built on the backs of the AI Bots as it were. If WEB 1.0 was a static library of information. WEB 2.0 was a user interactive experience with the; blogs and social media, etc.. Then WEB 3.0 is definitely the realm of the Bots.
Looking at the current data Bots still out number humans on the current WEB. A quick Google search “percentage of bots online” will tell you that. This trend is definitely expected to continue as higher and higher percentage of Web Bots, good, bad, and ugly, are spawned into existence with SEO in mind usually with Python and Selenium. With the Spot Instance Method, where you rent an instance on one of the many supercomputers around, say IBM ‘ s Bluemix. Is currently being utilized to instantiate all kinds of Virtual WEB 3.0 Bots. People have been asking for a IBM Bluemix Watson tutorial for a while now. I promise I’ll get to it here in a few. These virtual spawned instances of VPS running Web Bots are an extremely useful tool for SEO in 2018.
Don’t bury your head in the sand and hide from these WEB 3.0 Bots. With the relative ease of use of modern day scripting languages, like Python. All the built in libraries (modules) are there. With modules like Selenium. Python can automate the browser of your choice and interact with the WEB like any other user. Automate the boring stuff as they say.
It’s such an exciting time to be in the SEO , Internet Marketing realm. There are just so many cool new WEB 3.0 tools to bring to the fight now. Sure it’s getting pretty dang complicated out there to do what we used to do by hand back in the day. It’s funny, I’ll be telling my Son how “back in the day”, Dad used to type WordPress posts by hand. Now we have the auto post WordPress bot that just takes a list of articles and posts to various blogs.
It’s only gonna escalate from here. Like I mentioned above. The dynamic targeted content delivered by these Deep learning machine WEB 3.0 technologies is already here with the CDN’s and the targeted adsense ads. With modern UX / UI interfacing, iframes, popups, etc.. these AI Bots can funnel there data anywhere on the “page”. I’m excited about the Virtual Assistant type tasks these Bots can provide. Such as voice searches target an iframe for instance. The IBM Watson API lends itself nicely the Virtual Assistant task with the Rest API.
Well, just my rambling take on the future of the Web with SEO and Chat Bots. Because that future is now.